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中文
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PHILOSOPHY

hoo.


home of one, one of a kind.


Everyone is unique. Likewise, every home should have its own character.
That's why we design each of them differently.
To ensure its originality. Its individuality. Its distinctive taste.


Scandinavian Chic. American Rustic. English Elegance. Oriental Heritage.
Monotone Minimalism. Vibrant Mid-Century Modern.
We simply make every style, stylish.


We look at all the details – that one picture frame, that one towel hook, that one light bulb –
to deliver pure perfection. We believe it's the little things that make a big difference.
And it's in those details that each home is ultimately defined.


We create HAUTE COUTURE homes.


Some say, “There is no place like home”. We prefer “There is no place like your home”.
After all, where else can you feel truly at ease when you step through the door and breathe out......


“hoo... I’m home.”

hoo.


home of one, one of a kind.


Everyone is unique. Likewise, every home should
have its own character. That's why we design
each of them differently. To ensure its originality.
Its individuality. Its distinctive taste.


Scandinavian Chic. American Rustic. English
Elegance. Oriental Heritage. Monotone Minimalism.
Vibrant Mid-Century Modern.
We simply make every style, stylish.


We look at all the details – that one picture frame,
that one towel hook, that one light bulb –
to deliver pure perfection. We believe it's the
little things that make a big difference. And it's in
those details that each home is ultimately defined.


We create HAUTE COUTURE homes.


Some say, “There is no place like home”.
We prefer “There is no place like your home”.
After all, where else can you feel truly at ease when
you step through the door and breathe out......


“hoo... I’m home.”

PROFILE

YC CHEN
FOUNDER | CREATIVE DIRECTOR
True Perfectionist. Passionate Surfer. Born in Shanghai. Raised in Hong Kong. Studied in the United States and graduated from the University of Michigan with a Bachelor of Business Administration honors degree. Spent 11 years in the advertising industry as a creative director. Took his creativity to the interior design field and started his interior design brand "hoo" in 2009, creating one-of-a-kind HAUTE COUTURE homes. Has been making a difference ever since.
YC is also the winner of Perspective 40Under40 Award in 2016, recognized for his creativity and achievement as a young leader in the interior design field in Asia.
YC CHEN
FOUNDER | CREATIVE DIRECTOR

WORK

ANY SPACE.
ANY SIZE.
ANY STYLE.
TAILOR MADE.
< 650 ft2
650 - 1,200 ft2
1,200 - 1,800 ft2
> 1,800 ft2
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MEDIA

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JOURNAL

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CONTACT

Our scope of work includes interior and furniture design, interior styling, renovation and project management.
We also help clients source furniture, lights and decorative accessories from around the world.
If you are interested in our comprehensive one-stop design-and-build service, please get in touch with us.
Our scope of work includes interior and furniture design,
interior styling, renovation and project management.
We also help clients source furniture, lights and decorative
accessories from around the world.
If you are interested in our comprehensive one-stop
design-and-build service, please get in touch with us.