There is a 1st time for everything.

We are happy and surprised to find out we made our 1st cover story, on July 2011 issue of Modern Home.

At the same time, we also created our 1st print ad.

Being a former Creative Director in advertising agency, I was actually a bit confused on how to do an ad for hoo. Honestly I didn’t really wanna do it cos I believe “Product is King”. When something is good, it should sell itself. Look at Apple, they never really needed any advertising help. But whatever, I just did it as a test to see how people react. As almost all other interior design company’s ads are pretty much a showcase of all their project photos, I was trying to break out from that norm a bit. Finally, to follow our brand philosophy, I decided to make it PERSONAL.

Thanks to my old friend Kym’s nice art direction, here comes our 1st ad in the current issue of Modern Home. Hope you like it.